If you're one of those rare holdouts whose HVAC business doesn't yet have an Internet presence, let's take a look at why it's important.
The Internet today serves as the most popular platform for news, information and media sharing, and for businesses it's the number-one tool for marketing information and customer interaction.
While traditional advertising still has its place, the Internet is where new and exciting technology reaches out to your customers in ways other marketing efforts can't.
In short, you need a website.
A good one.
So what makes a good website? You'll want to display the appropriate content, promote your products and services, and find ways to attract online traffic through search engine optimization and banner ads on other sites.
You should also find a website developer who can add a tracking tool to your site.
There are several free website tracking tools such as Google Analytics that you can find online.
This tool-essentially a way to count visitors-can tell you a lot about the efficiency of your marketing techniques.
By examining visitor data, for instance, you can find out which pages have been visited most often, which pages visitors are spending the most time on, and which HVAC keywords are being searched most frequently.
And that's just the beginning.
Your Internet presence will also involve information that appears on other websites.
Informative articles that appear on industry-specific sites can boost your online presence and increase the number of hits on your website.
The most important element of your website will be user-friendliness.
If visitors click on links that go nowhere, or have to wade through pages of text, or just can't find what they're looking for, the chances are good that they aren't going to become-or remain-customers.
For this reason, you should consult with a company that specializes in online marketing.
That way, you can launch your site with confidence, knowing it's going to enhance your business.