Article marketing is an effective way to help boost your list of leads.
Building a list is essential in selling coaching programs because most of your customers are miles away and the easiest way to contact them is through email and phone.
However, due to the rise in cases of spam emails, people now feel hesitant to give out their email addresses.
The dilemma is how do you get your customers to trust you with their contact information? Simple, make use of article marketing and start with an aggressive list building campaign.
Here are 5 tips on how you can explode your prospect list.
Tip 1 First step is to grab your target market's attention, make sure that your articles are being noticed.
This is pretty simple if you know which topics are interesting to your target audience.
Be creative and stir clear of topics that are old and frequently used by your competitors.
Your audience might appreciate it if you provide useful information or something that they've never known before.
Use catchy titles in your articles.
Titles that are descriptive, benefit-driven and thought-provoking will surely make your customers want to read the article.
Tip 2 The next thing you need to concentrate on is gaining the trust of your readers.
These days, people are more careful in giving out their contact information because of the risk in receiving spam emails.
You need to convince your readers that you can be trusted and that you are a legitimate professional online coach.
To have your readers sign up to your mailing list and wanting more, show them that you are an expert in your chosen niche.
Provide information about your field that is new to them.
Let them know that by signing up to your list, they can receive newsletters with useful information in through email.
Tip 3 Another tip to boost your list is by not limiting your articles and posts in your website and blogs.
Take advantage of popular social networking sites and promote your business through forums and article directories.
Make sure that your articles reach your target audience.
Tip 4 Lastly, drive traffic to your squeeze pages and keep the signing up process as easy as possible.
Ask them to provide their names and email addresses, since these are the only information you will need to contact them.
Assure your prospects that their contact information is not going to be distributed and that they will not receive spam emails.
Tip 5 Give them a taste of your expertise by providing free ebooks or a newsletter that is of their interest.
This should be enough to let them appreciate your sincerity and professionalism.
With article marketing, you are able to boost your list of prospects, showcase your expertise in a specific niche and gain your prospects trust.