No matter what type of business you run, online or offline, it is crucial for you to have an autoresponder.
The power of an autoresponder cannot and should not be underestimated.
If you want your business to grow and make more money, you must set one up as soon as possible.
Let me first give you a brief description of what an autoresponder is.
In a nutshell, an autoresponder is a piece of software that allows you to automatically follow up with your potential customers.
For example, say I come to your site and sign up for your mailing list.
As soon as I confirm my subscription, a "thank you" email will be automatically sent to me letting me know you will be emailing me special coupons once a week.
That means every 7 days I will receive an email from you.
However, this is not a email that you have to go in every week and set up.
There are pre-written emails that you have scheduled to go out on certain days and times.
You see, a autoresponder, when used properly, can save you a lot of time and make you a lot of money.
This is no joke.
When you have a list, it makes things a whole lot easier.
When you keep in touch with your customers, you are on your way to building a strong relationship.
By often sending them coupons or special offers, you are giving them a reason to visit your website again.
The more they visit your site, the more opportunities you have to sell them something.
With an autoresponder, you can put your relationship-building tasks on autopilot.
If you are bold enough, you can actually set up your emails for an entire year in advance.
That means whenever someone joins your list, he will automatically get emails from you for up to a year.
Do you see how powerful that is? Let me share a little fact with you.
Most people who come to your site, won't make a purchase on that first visit.
Studies show that a visitor must be exposed to your product or service 7 to 10 times before he will make a purchase.
That's why an autoresponder is so important.
You want to get the visitors into your funnel so you can warm them up.
Eventually, they will feel comfortable enough to buy something from you.
Once they make that initial purchase, it is much easier for them to buy from you, provided of course they see the value in doing so.