The audience is already there- individuals and companies just need to find a way to connect with the audience.
Because of the sheer number of people on these networks, social media can be used for marketing products and services.
When done right social marketing can deliver incredible results for the business.
Take the case of Dell who managed to earn over $2 million dollars from its Twitter activities.
Here are some tips on using Social networks and maximizing the benefits of Twitter and other social media: Always treat people you meet online with respect.
There are people who will prove to be difficult to deal with but you always need to treat people you meet online nicely.
Do not take anything personally especially if you are using the social networks for marketing your products and business.
Always share valuable information.
Share valuable information to people within your network.
You can share news articles you found useful or information that can encourage thought and dialogue.
Social networks are not the place to do hard-selling.
You can do the hard-selling on your own website.
Your goal with the social networks is to build connections and trust with people so that they will patronize the products and services that you are selling on your website.
When you provide value with your messages people begin to think of you as a good resource and not a time-waster.
Try to use humor in your messages.
People who use humor usually attract more followers.
You do not have to be all-business when you are using social media.
Most people who are on social networks are there to connect with people on a personal level.
If you want your account to be all-business, make sure you offer good information to people so that people will find real value from your messages.
Update your page or your account frequently.
Post at least one message a day on your Twitter account so that people know you are not neglecting it.
Updating your account frequently will also help people remember who you are.