Today many people are dreaming about starting a new career, and online marketing is appealing to the masses for many reasons.

Which is why there is no better time to start an online home business than the present. Below you will find four of my top reasons why so many people are starting to market online.

The start-up costs are extremely low

This is obviously the number one advantage. The cost of starting a franchise business can run into tens of thousands of dollars or more. And that only buys you the "rights" to the business! You then have to incur all overhead and operating costs which if not managed properly, can quickly put you into bankruptcy.

Starting an online business only requires a bare minimum of monetary investment at first, making it much easier to go in another direction if things don't work out as planned. You also will eliminate expenses such as lease payments, extra utility bills and hiring employees.

Marketing Costs Are Also Minimal

Another appealing aspect of choosing an Internet based home business is lower marketing costs. Again, just as with start-up costs, you'll spend a mere fraction to advertise your online business compared to a traditional bricks-and-mortar business. In fact, many successful Internet businesses are run entirely from home with ZERO marketing costs. How? Because the owners have mastered search engine optimization and are getting most of their customers from free search engine traffic. You just can't do better than free!

Many choices

There are so many directions you can go, so many gold mine niches that you can profit from, that it would almost be impossible to ever run out of ideas.

Help At Your Fingertips

With the amount of forums and blogs dedicated to making money online, there is a never ending lifeline of help always available to you. No matter what problems or questions you may have, there is almost always another fellow marketer who has experienced the same thing and willing to offer helpful advice.

So there you have it. By now you should be convinced that starting a home business based on the Internet is the smart way to go. Just pick your passion, do some research to discover what types of online businesses are out there in that niche, and go for it!