Have you heard the latest? Google is giving away millions of dollars in free ads! Or so many people would like you to believe.
In our competitive world of internet marketing, there will always be people who think they can outsmart a system, especially Google Adwords.
And with that said, there will always be people who believe those people and will pay good money to get the information.
What you have to realize is that there is always a catch.
Do you really believe if there was a way to truly beat AdWords that Google would not catch the oversight, especially with this information widely spread over the internet? With this so called "system" you will still "pay" for your ads but apparently there is a way to offset the cost.
There is an author who claims to have received $87 million in free ads and made $314 million in product sales from over 16 ventures, not in AdSense so please do not get confused this thinking this amount of money can be made from Adsense.
If you read the sales page carefully, this person says he was a coach.
I know life coaches and speakers make great money and the sales letter says over a period of 9 years, along with joint ventures, internet based firms and eBay selling.
The author goes on to tell 3 principle strategies that any person doing business online should already know.
Firstly, everyone knows that you have to write an effective ad.
How else are you going to draw people to even click in the first place? Secondly, everyone on the planet is doing keyword research for their business, and thirdly, who in their right minds would not want to eliminate all advertising costs, if this were truly possible? The author suggests you set your AdWords budget to $10,000 per day and your per click cost at $100.
Of course you will remain at the top of your competition if you do this.
But do not be too shocked when you see that you are paying for those ads.
Remember this author said he earned his money through product sales, and I am sure this is what offset the costs of those clicks.
When you attempt to place high bids on your keywords, you better believe that you need a product that will convert like crazy to re-coop those costs.
Common sense should tell you that if you earn much more than you spend, then in essence your advertising costs are zero.