Why Choose Digital? Well put simply digital printing has changed the face of print advertising.
Not only has the digital age made print more affordable to everyone but, in this fast paced world we live in where time is everything, that all important question of turnaround has been addressed by the advent of digital printing and has been the saving grace of many a hard pressed over stressed printer.
Not so long ago, this was not the case.
Professional printing was largely produced by offset litho printing, which, is not only expensive and for the most part out of reach for the general public who simply want to get some invitations printed for their special occasion or some memorial cards.
The biggest cost implication for any printer using only offset litho printing is the time it takes to produce the simplest of invitations or a few hundred business cards or flyers.
In order to print using an offset printing press the printer must first create the file, place the print on a plate, expose the plate to light using a print down frame and then develop the plate using a special solution.
The image is then transferred to a rubber blanket and is finally printed on the your chosen media.
This is a time-consuming and messy affair and if you change the content / text or graphics then the plate has to be made all over again which adds extra cost.
But thanks to modern advancements and technology this arduous procedure is no longer necessary for 80% or print media.
More than ever before, businesses now opt for high speed fast turnaround and cost effective digital printing, with the added benefit of personalised variable data digital printing.
Variable data is an ideal tool for use on a few hundred promotional brochures or promo cards to new potential customers which will make a lasting impression and maximize the effectiveness of your marketing and promotion campaigns.
So, what are you waiting for, if your still plodding along with only your litho press and print down frame for company, then get smart! get digital! get efficient.
Check out my next article where I discuss how colour is produced using Digital Printing versus Litho Printing.
We will also take a look the crucial differences between CMYK and Pantone Referenced colours.
Author: Margi Furlong