In the grand scheme of advertising, so many things can be done wrong.
Messages can be vague.
Sometimes there can be overwhelming information; sometimes there's lack of it.
Or perhaps, the design doesn't match the personality of the store at all.
Because of these little mistakes, the operation of the business can be seriously affected.
It is known that the amount spent by business owners to advertisements is staggering.
If the signs are confusing to the customers, instead of helping to lure them in, more customers are driven away.
If you are a business owner or an entrepreneur in the making, always go for signs that offer crystal clear understanding to your customers.
LED open signs, for example, provide clear advertising information.
When you are in a hurry early in the morning to get cough medicines for your child or is scrambling to get the final lacking ingredient for your family's dinner in the next thirty minutes, then you would find great convenience to see stores sporting this type of signs.
LED open signs, when lighted up, will neither mislead nor misinform prospective buyers.
This is so because every passing customer knows that when these signs come to illuminate, the store, restaurant or office is sure to be open.
There will be no guesswork.
There will be no false impressions.
Certainty is guaranteed and this is of high value especially for many individuals who lack and are pressed for time.
Aside from providing invaluable information which indicate that the establishment is open, these signs can also hold cue about the name and type of establishment there is.
You see they don't only sport the word "open" but they can also include the name of the store or shop as well.
These signs also make for interesting details in front of the business because graphical logos and designs can also be incorporated.
Creating eye-catching interests is also very important in order for the advertisement to work.
With these signs, seafood restaurants will have crabs alongside the open word and people can see burger or pizza designs from two blocks away.
And this really helps make the store or shop easy to identify.
The use of LED-based open signs is also not that expensive.
In fact, they are one of the most cost-effective advertisements out there.
You can purchase them in a few hundred dollars.
If you get lucky, you can even buy them in less than a hundred.
Having them in operation is also cheap for they will only need 10-watts of electricity in order for them to light up.