Twitter that started off as a tool to announce to the world what you are doing every second of the day has gained great amounts of prominence in the world as a phenomenally lucrative and good to use marketing tool. This is one medium through which you can reach out to millions of users and broadcast what you have to say far and wide. This allows you to express your marketing spiel and connect to the right people who will make a difference in the way you sell and how much you end up selling.

Twitter allows you as the merchandiser to announce the sales and discounts that you are offering. Because of its wide enough niche and being able to reach the right kind of audience, twitter enables the sales and discounts to be actually heard by the buyers how matter and more sales to be translated.

Twitter allows you to update information frequently. This can be used as a great online marketing tool as you let your customers about any latest addition of products or features or things that will interest them. This way you keep their interest alive in the product and allow them to build up brand recall in their minds.

Twitter allows you to build up a great amount of goodwill and consensus in the market. You can bring about great deal of support by building up a community of people who would support your stance and product. Any new thing or launch of a product can have the right amounts of buzz created around it so that the hype that is created becomes like a cult. This ensures that more sales take place ultimately.

When on Twitter you can reach out to people and update them about the latest of news that is happening in the organization or in the product. This way you are always fresh in the mind of the buyer and never far away.

People who have used Twitter have realized the amazing platform that it can serve in your marketing abilities. It has been used as a touch point between large conglomerates and their customers. This enables them to gather valuable amounts of feedback and market their products according to what the customer actually wants.

In fact, more and more traditional and conventional companies are joining the bandwagon on Twitter in order to reap the marketing benefits. There are several kinds of people on Twitter, and you can reach out to your niche audience far more easily then by adopting any other means of marketing. This certainly couldn't have been possible without the use of Twitter.

Twitter is certainly proving to be an interesting and innovative way that technology can be used to serve as an effective and efficient marketing tool.