Starting an eBay store means there is a ready audience that can be tapped into and making your products easily available to the online buyer.
To sell items on eBay, you need traffic in form of visitors and marketing through paid and free channels can get your eBay store get noticed.
Once your eBay store is like a well-oiled machine, start using the following marketing strategies to take your eBay store's operations to a further level and there will be a quantum growth in terms of earnings and traffic.
• Set up your website - Make it very easy for your customers to find you.
Keep the URL neat and include information about the products on auction, new items and other necessary pages.
The regular customers will show the greatest interest in your eBay operation.
To gain the attraction of the new and existing customer, place eye-catching banners or a simple link to your eBay store on the website and on the pages that get the maximum traffic.
This is the best way to send the traffic from the website to your eBay store.
• eBay community posting - eBay has a huge community chat forum which should be tapped to get noticed, this can be done by solving people's queries here.
So while posting comments, include a link back to your store.
Exude confidence about the knowledge of the subject by actively participating in discussions without spamming the list with your products.
• Completely well described listings - Would you buy a product with a small note, no picture and a fancy price tag? Nor you or any other buyer would prefer to buy such a product.
Not being a brick and mortar store, your customer will want to see all visuals along with a complete description before they decide to buy it.
• Free listings - There are a number of sites such as Craigslist and Kijiji to name a few which allow to post free listings.
Find out the free websites and post pictures of your products along with the link to your eBay store.
• Email sign-ups - Collect emails of the visitors from your website, send them regular newsletters or emails at the time of discounts, thereby directing the traffic back to the eBay store.
In case if the email list is small, it can be easily managed, if the audience extends to thousands, use services such as Mail Chimp.
• Setting up a blog - The best way to establish yourself as an industry thought leader is via sharing knowledge on a blog.
How often do you stumble across a blog while searching for information about a product? Similarly tap into this resource, add a link back to your store and also include an email sign-up box.
You can either set up a blog on WordPress or Blogger or on your website.
• Whitepapers on website - Are your customers facing certain problems while using a product? Solve their problems in form of a detailed eBook that can be freely downloaded from your website.
Help the customers and in reward you'll get their loyalty.
• Facebook page - Facebook, which has millions of users is one arena that can be used to direct the traffic back to your eBay store.
Posting creative, funny and helpful pictures and curating useful posts will attract a lot of attention and convert viewers into loyal customers.
• Videos rich with keywords - Create enticing videos rich in keywords and post them on video sites such as YouTube and Vine to get the maximum traction.
Videos rich in keywords are placed on higher ranks by search engines and help you get noticed.
Post a link back to your eBay store at the end of every video.
• Pay Per Click - This paid channel of marketing helps your business in various ways such as placing your website on the top of Sponsored Links and driving traffic straightaway even in absence of the website being indexed by search engines to boost the organic search results.
It is always beneficial to depict your business in front of a wider audience.
These eBay marketing techniques are directed to drive millions of online shoppers to your eBay store.