This is what is on the mind of every marketer who is looking to direct his spends in the right direction.But almost all marketers know that there is no magic wand that can get in sales. Depending upon the budget, the advertizing model is decided. If a company is a start - up and has limited budgets, then it goes for digital advertising wherein computer technology is used to disseminate information about the product or service being offered. Digital advertising employs the use of technologies like HTNL, XML, Flash, CSS, Photoshop, Corel, Ruby on Rails in order to create viral marketing campaigns that can catch the attention of net-savvy users that are a discerning audience andhave the power to spend and

Once the business gains some traction and the marketing budget expands, other mediums are called upon like print, radio, television in order to create the maximum impact in the minimum possible time and cut down the time required to build the company into a large size organization.

The brain behind the story

The task of an advertising agency is to do the ground-work in terms of thinking the storyline, conceptualizing it and relaying it to producers through the medium of story boards also known as stillomatics where in each frame of the ad-film to be shot is sketched by hand by illustrators who have the ability to sketch on paper as well as on screen. Producers who are usually freelancers follow these storyboards to the €T' and deliver ad-films that are in sync with the storyboards mandated.

Collaterals€¦

Print ads, brochures and flyers are usually printed on glazed newsprint by either using a laser printer or a four color printer that can deliver any color combination by using four basic colors: cyan, magenta, yellow, black (CMYK). Marketers know that every color denotes a certain emotion and therefore design logos and campaigns using the emotion in mind. Red color translates into emotions like force, power, and advantage. Green signifies hope, abundance and black means prudence. All companies across industry verticals follow the principles of color theory in order to create the design of their logos, websites and deliver the right impression about their brands.

Picking the right agency: A primer

The client list matters and so does the portfolio but what matters most is word-of-mouth reputation. If you are looking for an advertising agency in Houston, you should pick those agencies for consideration that enjoy a good reputation amongst your professional circle. Feedback can be obtained by employees, vendors, websites, directories, chat rooms, forum discussions. You may spend some time in pursuing all these activities but the effort will be worth it as it will help in consolidating your market position and ensuring that your advertising dollars are being spent in the right direction. It will take the pressure off and your brand-building activities will be in safe hands helping you to concentrate on business development and customer relationship management that are the cornerstone of day to day operations.

Keep coming back on this page to know more about how to make the right advertising decisions.