Since time immemorial, businesses have spent fortunes trying to get into the heads of their customers. Hiring a Melbourne web designer adept at reading and analizing web analytics can be a wise investment. This is a tool that measures, collects and reports data with the goal of understanding customer behaviour in the hope of increasing traffic and boosting sales.

Monitoring website visitors

The analytics can tell you how many visitors you have on your site, what their profiles are, how long they stayed and their geographical location. The web designer in Melbourne can also set it up so that you can track their movements while visiting your site€"such as page views, clickstream, navigation, exit pages etc.€"as well as the keywords they typed to get to your site.Since time immemorial, businesses have spent fortunes trying to get into the heads of their customers. Hiring a Melbourne web designer adept at reading and analizing web analytics can be a wise investment. This is a tool that measures, collects and reports data with the goal of understanding customer behaviour in the hope of increasing traffic and boosting sales. This is invaluable information so you can track which pages are sluggish and therefore requires optimisation and which effective keywords and phrases to use in your content to drive more traffic to your site.

Analytics for website optimization

Following this data correctly helps you implement changes to your site putting it in the best position to succeed. The first thing that comes to mind with optimization is content and the analytics tools are best suited to tailor-fit your contents to reach your target audience. But content is not the only way to boost traffic of your site, with the right Melbourne web designer you can improve on-site and off-site implements such as RSS feeds, sitemaps, URL, webpage address, XML not just to the target audience but also the search engines.

Finally, converting traffic to sales

As every SEO practitioners will tell you, high traffic is not the ultimate target of search engine optimization. The high number of visitors is useless if you can't convert them into sales. Analytics will help you create a comprehensive marketing plan based on solid numbers and not just conjectures. But don't forget your site. It's going to represent what your company is all about and what you offer. This is where a good web designer in Melbourne can help.