People, for the most part, are not particularly fond of being licked.
Dogs use licking to express their submissiveness, as a way to explore, and to let you know how much they value your friendship.
If kept to a minimum, licking is not intolerable.
In fact, some people actually enjoy it, especially by their own dog.
They feel it is a sign of affection.
Some dogs lick excessively, and to the point of being extremely annoying.
Not only do they like to lick skin, but even clothing is fair game to them.
Licking does not always derive from mere affection.
Sometimes, it is due to an over abundance of enthusiasm-he needs you to know that he loves you and is happy, and he needs you to know right now! There also may be other underlying reasons behind it.
You need to take note of how your dog is feeling and behaving when he licks you.
Because you probably know him so well, it should be easy to figure out.
Maybe your dog is feeling stressed out and anxious when you return home after a long day away and giving him enough attention may be a problem for you.
He may express his mood by repetitive licking.
Unhappiness or anxiety can bring about obsessive-compulsive behaviors like this.
Consider changing your routine so you can address these issues.
For a happy and contented dog, making adjustments to your lifestyle may be necessary.
Your dog may need more attention or exercise.
Dogs are very sociable animals and like company.
They do not like spending long periods of time alone.
To send a clear message that you will not tolerate his licking, move away immediately when he starts licking you.
Turn in the opposite direction with your face away from him.
If he continues, say in no uncertain terms, "No!" or whatever you feel comfortable with.
By keeping it short, your dog will soon learn you mean business.
If he starts to lick you again, repeat this process.
Withdrawing affection away from him will soon send him a clear message.
Keep this up until your dog understands your meaning.
He will soon learn that licking will not be tolerated.
You do not need to show negativity or shout-just remove signs of your love when he licks you, until he reforms.