If you're a gym instructor or fitness company you may want to have your first website built.
We have been working with gym instructors and gym's for the last 6 years and recently we noticed substantial growth in the number of new gym's and personal trainers needing a new website.
This is because, there is now a greater emphasis and spot light on how individuals look and take care of their body's.
As the bug of glossy magazines, plastic surgery and celebrities has spread all over the globe.
Individuals are now more aware about the food they eat and what type of exercise they do, there seems to be a different exercise invented every other month these days.
As we knew this market was growing we saw many web design companies offer cheap web design services to this sector of the health and fitness market.
The points below explain about what we think is the main criteria when it comes to creating a stunning and functional website for a personal trainer or gym facility.
Well Designed Website When sourcing your web design company make sure that the web development company that you use design's you a stunning website, give them examples of other websites that you like the look of.
They should understand your company brand and what kind of exercise/services you are offering.
If they take the time to understand your company they will get a feeling for the type of gym you are running.
Easy to Navigate This is probably one of the most important issues, most browsers who may visit your site will probably not be computer whizz kids, so you need to make sure that the products you offer are easy to find.
Content Management Facility We feel this is a must for any personal trainers company.
'Content Management Facility' means that you will have control of the website, you will be able to edit, update and create content for your website using a web based control panel.
This gives you the opportunity to keep your website up to date.
If a browser finds your website and it has not been updated or they come back to your site after an initial visit with the same news and information on, this will definitely put them off using you.
Online Booking System You have to give the potential customers the ability to book your classes online, if you give them this facility you will increase your booking rate 10 fold.
Make it easy for browsers to find the class they are interested in and book the session online.
Testimonials A must for any gym or personal trainer, not having testimonials on your website is like a cheap web design company not having a website.
Testimonials will back-up the services you offer, try to have before and after pictures of clients that have used your gym.