Selling your dogs or puppies online is a fairly straight-forward process but far too often ads are created and lack content. A few simple steps should be considered when creating an ad to maximize its effectiveness.

Plan of Attack
Buyers are all over the internet browsing a variety of sites to find their next dog or puppy. If you have a dog to sell it's best to start by placing ads on large dog classified sites, such as DogsNow.com, TerrificPets.com or Animaroo.com. These sites are created with a strong understanding of search engine results, which will help drive more people to your ad.

Don't feel shy about which site you choose to advertise on, since most offer some type of free listing. Because of this, it can't hurt to put your dogs on a handful of sites -- again it's all about getting people to see your dogs for sale. Once you've picked the site, or sites, you're interested in advertising on, it's time to get to work on placing an ad.

Photo
High-quality photos are a must since this is typically the entry point for potential buyers. If they like what they see, they'll click your ad and look for more. Let your dogs sell themselves at this point. If you have an option to add more pictures, do it. There might be a slight cost, but you'll be able to show your dog off from multiple angles. This will help separate you from other sellers since most stop at just a head shot, if they include a photo at all.

Dog Information
Don't hesitate to fill out all the information a site asks for regarding your dog. Include price, breed, age, color, location, sex, etc. The more information you provide buyers, the more interested they can become in your dog. Buyers typically have specific qualities in their mind when they're browsing these sites and if you don't tell enough about your dog, they'll move on quickly to the next.

Description
Be very informative. Everything that you couldn't put in the dog information section should go in your description. Talk about the dog's temperament, parents, expected height and weight, how your dogs are raised and kept, health and any other information you feel is important. Somewhere else on the site will include a place for contact information, but also put your email, phone number and website url here.

Contact Info
Having multiple ways for people to reach you is key. Include your email, phone number and a web site if you have it. By doing this you are giving people every opportunity to reach you. As for posting your website, it's a free chance to advertise your site and any of the other dogs you're trying to sell. It will also serve as a way for buyers to learn more about you and your dogs.

Different Ad Options
Depending on the site, some places offer premium listings for some cost. Price and perks will vary but it's important to read what's being offered. By agreeing to have a premium listing, you can often add more photos, or are guaranteed to have your add placed more prominently on the site. It might not always be worth the money to go this route, but don't shrug off the idea before looking. Going with the standard listing will likely drop your ad off the first results the page as newer ads are placed.

Following these simple tips will go a long way to making your dog ad more enticing to buyers. They will help you sell your dogs faster, bring in a wider range of buyers and make your online selling experience much more enjoyable.