Blog backlnks are a powerful tool for bloggers.
It can be used to build traffic, improve search engine rankings, and get the attention of the top bloggers in your niche.
We are going to focus on the latter to show you how to link to other blogs, and why it is important.
Backlinks are important because search engines give a lot of weight to how many other sites are linking to a particular blog.
The current wisdom is if a lot of other sites are linking to the content on a blog, it must be important, and is considered an authority in the community.
Therefore the search engines reward a site with a lot of backlinks by giving it higher rankings.
Because of this, bloggers get excited when another site links to their blog.
More often than not, the owner of the blog will visit the site linking to them.
They want to see the site and check out the quality of the blog linking to them.
Backlinking to authority blogs is a great way to get noticed by the top bloggers in a particular niche.
It usually gets you on their radar, and in turn their reader's radar.
Because, sometimes the blogger will ask their readers to check out the blog which just linked to them.
So, how do you link out to other blogs? There are several ways.
You can add a site to the blog roll in your sidebar, or create a page of your favorite sites.
But, by far the most successful way is get attention is to include backlinks in your posts.
Go to one of the authority blogs in your niche.
Find a post you like, or find interesting.
Instead of leaving a comment, go back to your blog to create a post which includes your unique angle on they wrote about on their blog.
In your post include a link to the bloggers post, make sure it is a clickable link.
You have just created a live link to another blog, or what we call a backlink.
This is important...
Make sure your are adding to the conversation of the blog post you are linking to.
Include some relevant ideas not being discussed, a unique point of view, or even some points you disagree about with the post.
Make your content valuable and interesting.
Something worth reading.
Doing this will help the blog owner by providing relevant commentary, helping them improve their search engine ranking, and hopefully get you noticed.
A win-win for everyone.