A lot of times you find some advertisement on TV, on the radio and on the Internet quite interesting.
There are funny ads that capture your attention and you start singing the jingles without you noticing.
And when you go the grocery store, you remember an advertisement when seeing some merchandise.
When you drive around the city and pass by a drive through restaurant, you remember the mouth-watering food they have promoted on their TV commercial.
That's how powerful advertising is.
You don't easily notice but even you get magnetized.
So how can this be beneficial if you are an entrepreneur or if you run your own business or your own company? Advertising helps you make better sales and profits.
Here are a few reasons why working with advertising agencies is beneficial for business: Brand Recognition: When a company's advertising campaign is successful, it shows in the way people recognize even just their logo.
Look at the famous fast food chains in the world where anyone can recognize just the logo even when it is a kilometer away.
Through advertising, the business or brand name can be promoted in a way that people remember it.
And when the need arises they will look for the familiar brand they've been seeing around.
Customer/Client Retention: Repeat buyers are key to a sustainable business.
Although it is important to continuously find new customers, it is also true that the best customers are those that you already have.
It means that those who've bought from you will definitely buy again when they find value in what you offer.
Advertising helps provide a strong presence that keeps those existing clients or customers proud about the product or service they bought from your business.
For example, a bank running an advertisement showing how they're able to help people grow their money and how strong their investment portfolio do not only attract new customers, it also makes the existing clients of that bank feel that they have made a good decision to keep transacting with that bank.
Value For Money: As a business, you would want to be profitable, so the money invested has to be spent wisely.
When you work with an advertising agency, you get expert advice and assistance from conceptualizing, planning, producing and publishing of the advertisement.
Most of these agencies do the hard work for you so you can focus on your business and not have to worry about producing and running your own ads.
And because these advertising agencies are well connected, they can ensure your ad gets the right exposure to the right audience therefore giving you great value for the money you spend.