Who would not want that their banner advertisements should not get a good level of clicks? All the more, every business house desires a boost simply because then their trade is the one reaping sweet fruits for it.
There is a very simple logic working behind making an ad a success, which is, the need to have an impressive design.
Given that your firm's trademark is attractive enough then you'd be able to see a remarkable level of response for your promotion.
Thinking upon the pattern completely depends upon the way you visualize it.
It is very important that you apply various ideas that work well for the design which your business should don.
Think over the purpose that the trademark would serve for your company.
Where all you need to make use of the pattern? It is important to ponder over this because accordingly you would have to decide over the design of the trademark which if needed could be used anywhere and also so that its effect remains the same.
Banners could be utilized for promoting services and products, increase traffic on a particular site, attract more offers, etc.
It is always better to have the ready image of your design in your mind so that you can initiate the creation process without getting diverted to anything else.
One of the factors which strongly works towards attracting traffic is the text on your trademark.
Some very catchy call-to-action texts such as 'Sign up now' 'Click here' or 'Try now' could perk-up the process of traffic diversion.
A nice heading could easily create one lasting impression upon people.
Determine the keywords that you would use to complement your product or business-type or even special offers that you may have.
If there is a punch line used then try using keywords in that.
For instance, you could give an offer like '20% off on all Fashionable Glares'.
Even if you use site address is there on your banner, the brand recall for your site could get a boost.
These ideas are generally used by designers but if you are using a banner maker and creating a design on your own then these rules if kept in mind would be wise enough.