Travel writer David Miller wrote an article with a perspective on writing that makes clear the distinction between articles that are fictionalized narratives and those that are 'self-aware' (the former is one where you are drawn into the story and become part of it, the latter where you remain a reader, not a participant).
While fictionalized narrative is great for a novel, or even a travel book where you want your readers to 'travel' with you on your journey (perhaps by sharing your personal experiences in a first-person voice), that isn't always what Editors are looking for.
It pays to know ahead of time what your intended audience is..
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and the best way to do that is by reading other articles published by the same publications or websites you plan to submit your article to.
But don't let that stop you from writing both! Create your 'self-aware' travel articles that perfectly describe the destination or event, and hopefully you'll entice your readers into wanting to go there.
And at the same time, create your compelling/amusing/emotionally captivating narrative, and hopefully you'll seduce your readers into wanting to join you.
Both types of travel writing have a place in the right medium.
The key is to decide ahead of time what your outcome will be before you put pen to paper, or fingers to keyboard.
Don't make the mistake of not having a clear goal in mind before you write.
As a writer, you'll often wonder what editors are thinking when they are reading your work.
But if an Editors is wondering what a writer was thinking while crafting an article, then the writer didn't do his or her job well.
It's best to become a self-aware writer when you first start writing.
  Before you write a piece, think about it and your audience.
  Remember that you're writer for your readers and not for you.
  However, you must enjoy what it is that your writing.
  If not, it will show in your writing.
  Before you take a writing assignment, make sure that it resonates with you.
  You may need the cash, but do you want to compromise your truth and authenticity just to make a buck?  Just something to think about the next time you're about to accept an assignment.