The teachers of "the secret" are persistent if nothing else.
They are a public relations and marketing machine with the financial backing to get their message to the public in a big way.
The question remains however, "What is their message?" In my recently released book, The Secret Seduction & The Jesus Syndrome - The Hidden Agenda of the Creators of The Secret I revealed the hidden religious and victimization strategies of the creators of "the secret.
" In this short article I will point out the new strategies the "teachers of the secret" are employing to solidify their sect.
I want to reiterate my position on several subjects.
From an entrepreneur's prospective I have to admire the creators and teachers of the secret.
The marketing and public relations campaign is pure genius.
They (the creators and teachers of the secret) have actually topped the "diet pill" industry in the ability to sell something that contains nothing while simultaneously getting people to believe it is "working for them.
" I am sure the teachers of the secret are running programs right now in which they will "prove" their "law of attraction" works (and that if it isn't working for you, it's your fault or you just lack understanding).
Let's get real.
Here's the new marketing strategy of the creators and teachers of the secret: John Asaraaf on Larry King Live (March 8, 2007) - "...
every time there is a phenomenal breakthrough about to happen in mankind, there are people who take advantage of it and people who want to run for the hills.
" James Ray on Larry King Live (March 8, 2007) - "...
any time a new idea comes to force, it goes through three phases.
It's first ridiculed.
Then it it's violently opposed.
And then it's finally accepted as self-evident, normally after the opposition dies.
" Bob Proctor on Larry King Live (March 8, 2007) - "Attraction is a law and you attract things into you..
..
I don't know why 9/11 happened but I do know this.
That all down through history, things like that have happened.
And we automatically believe death is a bad thing.
Death is a transition.
It is much the same as birth.
" "Doctor" Michael Beckwith on Oprah (February 16, 2007) - Yeah, Mediocrity always attacks excellence.
So if you're going beyond yourself and other people are staying mediocre, they have an agreement with mediocrity, they're going to attack you.
" So here is the revised and up to date position of the teachers of the secret.
The law of attraction works every time except for people that are killed in terrorist attacks (if they were "good people" then they just got in the way or really wanted to die and transition to the next phase of their lives...
if they were "bad people" they attracted the terrorist attack or the holocaust or at a minimum they agreed to participate in it).
How convenient.
A law of attraction that can be selectively applied according to the "philosophers" that are teaching it.
And by the way, if you are opposed to the magic fairy dust approach to the creators and teachers of the secret, then you are also opposed to the most phenomenal "breakthrough" in the history of mankind.
You are just a "mediocre" person attacking the "excellence" the "magnificence" of the creators and teachers of "the secret.
" The "breakthrough" the creators and teachers of the secret just happened to learn about by reading and re-packaging a royalty free version of Wallace Wattles book The Science of Getting Rich (first published in 1910).
I wonder what percentage of the income the creators of the secret are paying to Mr.
Wattle's estate in the form of royalties? The secret isn't a new breakthrough.
The concepts in the secret were pilfered from a book written in 1910 and have been re-packaged to appeal to people who want to believe it's something new (so the current teachers can "save them.
") Also, Napoleon Hill used the terms "The Secret" and "The Supreme Secret" in his book Think and Grow Rich as far back as the 1920's.
I understand we all have hypocrisy in our lives, me included, but this really takes first prize.
The bottom line (of the creators of the secret) is this; believe in us and send us your money or you are opposed to the elevation of mankind.
And by the way, if the law of attraction isn't working for you (because the law of attraction works every time), then it's just an unexplained circumstance that you must have created or agreed to participate in.
If you are sick or dying or broke then it can't be that "teachers" with our sophistication level and understanding (after all we are "philosophers") have a lack of understanding.
It must be your fault you "unenlightened" person.
Send us some money and we'll save you.
After all Bob Proctor, John Asaraaf and others are willing to enlighten you for anywhere between $2,000 and $25,000 (as well as other teachers of the secret) and pay out part of the fee to a pyramid of other people who support their "philosophy.
" The teachers of the secret continue: Joe Vitale on Larry King Live - (March 8, 2007) - In response to a question about a recent illness he had "attracted.
" First of all, I had an appendectomy.
And I did indeed attract it.
I would have denied it the day it happened because going to the emergency room, never been in the hospital, never been in the emergency room, no fun whatsoever.
I attracted it.
Why did I attract it? I needed a vacation.
I was working hard...
and I wasn't booking my own vacation.
I remember telling people if I don't book a vacation, something bad is going to happen.
(John Alexandrov's comments - I laughed for 5 minutes straight when I read this one - Joe Vitale - one of the most enlightened people on the face of the earth...
a philosopher and teacher of the secret - needed to attract appendicitis in order to take a vacation???).
It probably would have been unenlightened to call his travel agent and book the vacation ahead of time.
Yes, I guess there is a new age of understanding being ushered in by the teachers of the secret.
I just can't figure out what it is.
Maybe we should all get sick or work ourselves to exhaustion and then attract illnesses before we take vacations.
That will certainly improve the world and prove the law of attraction at the same time.
Joe Vitale on Larry King Live - (March 8, 2007) - In response to a caller who asked "Where does God come into the whole "secret.
" Joe responds: God is the secret and everything about it.
This is a law from God.
There are three great laws in the world.
Law of gravity, the law of everybody loving Italian food and the law of attraction.
These are all from God.
(John Alexandrov's comments - should I even respond to this? Okay, I can't resist).
Which God does the law of attraction come from? I've never had a clergy, theologian or a biblical scholar (or a scholar of any religious order) refer to a law of attraction.
Oh, I get it now...
the law of attraction comes from "the secret God"...
the God that allows you to participate in holocausts and plagues and famines because it's in your best interest or because you really wanted to "transition" to another life.
I guess Hitler was just an agent of the secret God that helped people transition to a better life somewhere.
Thanks Joe (Vitale) and Bob (Proctor).
It's all clear to me now.
Lisa Nichols on Larry King Live - (March 8, 2007) - (John's comments - Who is Lisa Nichols anyway?) Lisa Nichols states "I've talked to many people who have had a situation with a health challenge and were actually grateful for it because it taught them something (it taught them) that we're not all meant to be fit and healthy with two arms and legs you know - that's just not how the Universe works...
(John Alexandrov's comments - Are you kidding me? I guess "the secret God" is so wonderful and so kind that "the secret God" creates horrible circumstances so you can learn from them and be grateful your child has one arm or one leg.
Thank you "the secret God," for all the wonderful blessings and for giving me those lessons.
If there is a law of attraction that also means since from time to time I may focus my "attention on the fact" that my child has one arm or one leg, my next child will also have one arm or leg as well.
After all, that's what I am "attracting.
" James Ray on Oprah (February 16, 2007) - "Just consider that Jesus The Christ said, the kingdom of heaven is within...
and so is it possible to consider that the "Kingdom of Hell" is within (us) as well?" My, my, my...
the Kingdom of Hell.
Okay James, if there is a heaven and a "kingdom" of hell, I guess that means all of us who don't understand or know how to apply "the secret law of attraction" are going to be punished and exiled to "The Kingdom of Hell.
" Have any of you ever heard a reference to a "Kingdom" of hell...
ever? I guess I better tidy up on my mysticism.
A caller on Larry King Live calls in and asks John Assaraf, "He (John Assaraf) keeps talking about the brain.
I would like to know if he (John) is a neuroscientist or has done any research that he's published in peer reviewed journals that supports his claims? He (John) keeps talking about that he (John) does research.
John Assaraf responds: "Actually that's a great question.
I've had so many experiences with the law of attraction and our clients had so many experiences.
I was "retired" for the last 6 years and I did my own research on books that were published, white papers that were published what was happening in my life, what was happening the lives of our clients and how we were able to achieve the success we were achieving.
I studied other people's work.
I read voraciously, I researched voraciously other people's works.
And there's more than enough evidence at a quantum physics level or physics level and neuroscience suggests this is true.
" (John Alexandrov's comments - Really John (Assaraf).
Which books? Which physicists and neuro-scientists? As a wise old woman once said on national television...
"Where's The Beef?" There isn't any beef.
There aren't any reports or books or peer reviewed articles on the law of attraction because they don't exist.
I have to admit Assaraf does a great job of avoiding the question.
Six years of voracious research and he can't even quote 1 article, book or white paper? John Assaraf states, "You know, this morning when I knew that I was going to be on the show, we had about 200 of our business owners on a call.
And I asked them to send us an email about how the secret law of attraction worked in their lives.
Within 10 minutes we had 57 emails from people telling us how the secret law of attraction worked in their lives.
" (John Alexandrov's comments - Well there it is.
Solid evidence.
57 emails from people who have a vested interest in claiming the law of attraction works.
That definitely is as least as credible as a peer reviewed article published by a neuro-scientist; after all it was 57 emails from "our business owners.
" And finally (don't be too disappointed...
I'll be writing many more articles in the future).
Joe Vitale on Larry King Live (March 8, 2007) - Joe Vitale states, "Well you know, there is one critic that said the movie (referring the DVD the secret) was missing the "idea" that it (the secret) doesn't talk about action.
I told him I agree with you, the movie does not talk very much about taking action in order to get results.
But the movie is telling you one secret of the Universe.
Its not telling you all the secrets of the Universe.
That's why we are going to have a sequel to this thing..
..
There are other secrets including the law of right action.
" So there you have it.
The law of attraction is NOT the only secret.
As a matter of fact, its not a secret at all.
It's not a law.
It never has been and never will be.
So the teachers of the secret are now creating a new secret, a new mythology, a new hoax called "the law of right action.
" Aren't we all lucky that the "philosophers and teachers" of the secret are the only ones who know all the secrets of the Universe.
And they are willing to share them with us for the enlightenment of humanity.
Blah, blah, blah, blah, blah.
I guess I'm just destined for the "kingdom of hell.
"