Copywriting has been around for a long time now. You can see it everywhere, the ads in the newspapers to direct marketing websites. But how can you tell when you're good at copywriting? How do you write a sales copy that actually gets the sales? How well your copy does depends on your familiarity of the product and how good you are at urging people to buy your product.

In this article we will be discussing a few effective copywriting tips that will help you on the long run.

Always remember to tone down the hype when you're writing a sales copy. Some copywriters start with a good sales letter and then destroy the effect by overdoing it with hype. The advantages of a good product don't have to be exaggerated. Rather than boasting about your offer, tell your readers the real advantages they can gain from it. You have to give your readers a healthy dose of free information along with the hype. The reason anybody would read your sales copy is to get a clear idea about your product before they actually buy it. If you talk to people as if you are simply explaining something to them in a reasonable way, they will be open to your offer. Another thing to avoid is overusing italics and bold print. If you have a particular point you want to emphasize you can use these. But don't overdo it. If you use such things too much, it makes people suspicious. You certainly don't want your copy to have this effect. Keep it real and keep it as genuine as possible. Write copy that you would enjoy reading yourself.

You should never, ever forget to test your copy. The more elements of your copy that you test, whether it's the color of your text, the headline or the way you end it, the better your results will be. Experiment with different headlines and tweak your copy to see how the conversions increase. By making a few changes in your copy you will often see surprisingly significant results. If you ask any top copywriter, they'll tell you that they always split test their copy. If you have two copies and you want to know which gives better results, you simply split test them against each other. To accurately test your copy, you have to test different parts of it. For example, you can test headlines, the first paragraph and other parts of the page. Ideally, you want to know how well every part of the copy is performing, so test as many elements as you can. Finally, keep in mind that your sales copy is only going to perform for you if it's perfectly tailored to your particular prospects. Testing is the only way to really keep track of what is and isn't working.

Short or long or vice versa has always been a debatable technique when it comes to writing a copy. While it's completely up to you to choose the length of the copy, research shows that long copy always outperforms the short copy. This is so because people tend to want a lot a information before investing their money. You can offer a shorter version of your copy for those people who don't want to read a really long sales page.

Good copy can help you capture more sales more effectively. With a quality copy you can reach a level of success that you never imagined. Hence the reason why you are in this business.