What will make your blog or Web site successful? Its content! The content you write and include in your blog or Web site will determine its success.
A pretty, splashy, and trendy design is all fine and dandy, but there must be substance and value behind any glitz and glamor you dazzle your visitors with.
Style and pizazz is fine, as long as there is some backbone and substance to your blog or Web site.
If all your site has is a pretty face, then your site will probably get no place! The content you create and add to your site is what will make it successful.
If you provide your visitors with the information, goods, or services they are looking for in order to solve a problem they have, then you are on your way to success.

Ultimately, users visit your website for its content.
Everything else is just the backdrop.
The design is there to allow people to access the content.
" From Designing Web Usability, by Jakob Nielsen

So how do you write good content? Writing is a skill.
You must write and practice writing, and continue to learn how to improve your writing.
The more you write, the better and better your writing will become! Your writing does not have to be perfect, but you must be able to effectively communicate with your readers.
You want to get your message across with your writing.
Learn how to research and prepare for writing your Web site pages or blog posts.
You want to answer the common writing questions of:

• Who?
• What?
• Where?
• When?
• Why?
• Another good question is: How?

To be a good writer, whether for a Web site, blog, or any other medium, you must be a reader.
If you are curious and read to find answers to your problems, then you can identify with your readers.
Your readers are looking for information, for answers to questions they have.
The better you know who your readers are, then the better you will be at crafting your writing for them.
A writer is usually someone who enjoys reading.
A writer will most likely read anything and everything, and will read often.
You should read more than you write...
and hopefully you will be writing a lot.
Reading and learning about your chosen writing topic or subject will prepare you for writing website content.
If you fill your Web site or blog with pages and posts that have good information and content, and if you provide value to your readers, then you can grow a successful blog or Web site over time.
You just have to roll up your sleeves and get to work writing content.
If you are writing about a subject you know and enjoy, then it will be more like fun than work.
Remember, content is king when your goal is to have a successful Web site or blog.
Write content that solves your reader's problems or answers their questions, fulfill your reader's needs.