Gather Information

• 1
  You can use an index card to store information about your customers.hand holding blank visiting card image by Pavel Zaytsev from Fotolia.com
  
  Create an information card or sheet to record information about your customers. Use something as a reminder to ask customers for their information after the sale. Attach a Post-it to the register if you need to. Place a sign at the checkout counter informing customers that you are building a mailing list for your business.
  
  
• 2). As you complete a sale, ask the customer for his information, including first and last name and email address. Ask the customer if you can send him information about your business via email. Most will agree as long as you don't bombard them with emails. Do not add them to your mailing list if they do not agree.
  
  
• 3). Build your list based on pertinent criteria, like type of purchase made or demographic. Use index cards and a box to store information about your customers, or you can use an office computer program to create a spreadsheet and build a database to store customer information.
  
  

Create Your List

• 1
  Email programs will make the job of creating a mailing list easier.Email LCD display image by Alex Yeung from Fotolia.com
  
  Use your email program to set up your group or distribution list. Choose "New Contact Group" in Outlook. For browser based email programs, use the "group" or "category" option to create your list.
  
  
• 2). Add the email addresses and save them to your group using appropriate titles and names. Give your group a relevant name, based on what the list will be used for.
  
  
• 3). Add each email address and corresponding name to your group. Save the group when you have entered all the email addresses.
  
  

Sending the Email

• 1). Create your email using any relevant sales material. Make use of different colors, fonts, and pictures to grab your readers' attention.
  
  
• 2). Insert the email addresses of the group or the group name in the BCC (Blind Carbon Copy) field. In blind carbon copy, a copy of the message is sent to everyone but they are not notified about who else was a recipient of the email. This is important to protect the privacy of your customers.
  
  
• 3
  Group folders will help keep your email list organized.folder icon. (with clipping path) image by Andrey Zyk from Fotolia.com
  
  Send the email to your customers. Add your own email address in 'To' field so you have a copy of the message in your in-box and to see how the email looked to your customers. Make a folder within your email program to save messages sent to your group.