Every For-Profit and Not-for-Profit endeavor does need its own champion - that person or persons charged with making the endeavor successful, dedicated to the mission.
Of course, it's never enough to achieve success and then sit back to rest on the laurels of that success.
That puts the emphasis on 'continuing success'.
Since every new day comes with its own threats, challenges, competition, the emphasis is really on looking for, identifying and working to make opportunities happen.
And that brings us back to the driving need of every Entrepreneur, Independent Contractor, Business, Company and Organization to engage in at least some Marketing outreach.
If you can't afford to underwrite your Marketing outreach, you have to find another way to do that with what you can afford.
And that is what Co-Op Partners are for! The Entrepreneur who does understand that need for at least some Marketing outreach, and who sees the value in recruiting potential Promotion Partners to underwrite substantial portions or all of the costs involved, may not have the specific organization, sales skills - or time - necessary to make that premise happen.
'Outsourced Fulfillment' or 'Hiring a Professional' MayBe the Most Prudent Approach After all, it is one thing to recognize the situation and the opportunity, but it may be quite another to have the specific talents or time to turn our 'Co-Op Marketing, Advertising and Promotion' premise into an actualized program or project.
That can involve more than a few 'working parts', each one working best when it's performed with more than a little "specialized professionalism".
Those parts can include: - Identifying your ideal Customers, Clients, Prospects, Audiences - Figuring out where those ideal targets, audiences can be found - Figuring out an effective way to reach those ideal targets, audiences - Identifying appropriate 'Partners' with the same targets - Determining the best 'product' to use (ads, brochure, folder, etc.
) - Designing that 'product' to accommodate "promotion space" - Adapting the 'product' to accommodate more than one 'space' - Determining how many spaces is enough, or too many - Assessing the number of prospects the 'vehicle' should reach - Assessing if you want to reach the same prospects one time only - Assessing if you intend to do the same promotion one time only - Assessing the total number of the 'vehicle' to be produced - Researching the cost of designing & producing the 'vehicle' - Researching the cost of distributing & circulating the 'vehicle' - Subdividing the overall costs into an appropriate number of 'shares' - Making sure your portion is distributed equally to the other 'shares' - Creating a flyer to identify the target audience & promotion spaces - Creating a Pricing Grid to accompany the flyer for possible Partners - Developing a time-table for producing & distributing the 'promotion' - Developing a theme or premise for the 'promotion' - Creating & designing the 'promotion vehicle', with promotion spaces - Writing each & every word to go on the 'promotion vehicle' - Developing a simple 'contract' for the 'Partners' to sign - Approaching each prospective 'Partner' to present the idea - Making sure each participating 'Partner' signs that simple 'contract' - Continuing until all of the 'promotion spaces' are reserved - Collecting, gathering the Promotion Partners' promotion copy, layout - Collecting the Promotion Partners' money - before printing, etc.
- Showing the 'Partners' their own space-layout as it will actually appear - Requiring the 'Promotion Partners' to sign-off on their space-layout - Coordinating production with the actual producer (such as a printer) - Coordinating distribution, circulation with that producer - Confirming that 'Production' and 'Distribution' will "work together" - Confirming that 'production' was acceptable, and 'distribution' completed