E numbers are sometimes referred to as the secret ingredient.
Why, well unless you have excellent memory retention and lots of spare time it would be impossible to know what all the e numbers are.
Food colouring is one of the big uses of e numbers in the food we consume daily and the sweets our children eat too.
Food colouring alternatives are now also being found from a natural as possible source.
The blue smartie issue played a factor in this when an alternative for the potentially harmful synthetic colour E133, brilliant blue was sourced.
The company who produce this product now use Spirulina which is obtained from blue green lake algae instead to provide the blue food colouring.
Instead of chemistry food, the search for natural as possible is now hitting the mainline market.
Unfortunately there remain many products which contain synthetic food colouring.
Not all e numbers are bad for you but this is the problem, how do the general public know the difference.
Food as an item that we shop for often daily still remains a mystery in many respects.
E numbers and food colouring are in so much food as a matter of course as we like the way things look and taste and flavour enhancers are often e numbers too.
E numbers which are in the good section for example are E300, ascorbic acid commonly known as Vitamin C and also E306, part of the Vitamin E family.
If we shop to avoid e numbers we may also be avoiding products which are good for us.
Chemistry food will become less common as more research is done into food as natural as possible.
This is driven by public demand for food as natural as we see growing around us.
People are becoming more aware through the media and want better than all the e numbers we see on product labels today.