Professional Sales Skills - Uncovering Your Perfect Client will help you to recognize who to approach in order to enhance your sales.

Professional Sales Skills - Locating Your Perfect Customer will aid you work smarter, work relaxed and inevitably work focused.

The outdated adage in the sales arena is that strengthening sales is a "numbers" game. The more people you move in on, the more of the pipeline you fill, the more successful you will be.

I would want to debate that. I am not suggesting that you refuse sales opportunities, I am indicating that you have a particular sort of people you get on best with.

When I look at my selling over the last 25 years, my own sales business took off when I goal-set, when I understood my own extraordinary selling point and when I understood who my "perfect" customer is.

If you choose not to goal-set, to operate without uncovering your extraordinary selling point or not to take into account who your "perfect" consumer is, the risk is that you'll be working harder than those that do, you'll be less relaxed, more stressed than you would perfectly like to be and the aim will be to "run around like a headless chicken."

Do you acknowledge or run counter to with the above? Why or why not?

So who is your "perfect" client?

My perfect customer is a lady between the ages of 35 - 55. She will be single. She may or may not have adult children who fret about her safety. She may just want peace of mind for herself. She will shop in Marks and Spencers. She is a lady that likes the good things in life but recognizes that "money does doesn't grow on trees."

She will be a professional modern working female perhaps working in the Civil Service. She will be an an accountant, a physician, an attorney or a dentist. She may even run her own company.

What about you?

Who is your "perfect" client?What does she look like?How old is she?What is her marital status ?How many youngsters does she have? How old are they?What does she do for a living?Where does she shop?What does she do in her spare time? What does she like to eat and drink?Where does she go on vacation?

These are just a few of the topics called for to create a picture of your perfect customer. Of course your "perfect" customer might not be female.

The secret is to ask yourself as many questions as you can about your "perfect" consumer and identify him or her.

Professional Sales Skills - Discovering Your Perfect Customer exists to make your sales life easier for you. I want you to relax, work smart and be frequently focused. I want you to get the life YOU desire!

It's time to brainstorm!