Closed Loop Marketing can be termed as a strategy that believes on insights and data collected using closed loop reporting system. Closing of loop is performed when sales team finally reports to the marketing team about the result of the leads received, which can assist the marketing team to understand the right and wrong lead sources.

For many enterprises, establishing a closed loop marketing system has been difficult to implement. Every single thread lead, prospect and opportunity is to be tied up back to its original source that generated them. In this way the marketers can establish their prominence and get the insight how to more proficiently approach their audience.

Closed Loop Marketing – The Four Core Steps

Closed-loop marketing is all about following four vital steps, which includes:

Arrival on Your Website is detected by Cookie Set on Their Referral Source

The starting phase can be said to be tshe entry point of the closed-loop marketing system. The marketing analytics software can trace whether the lead reached your site through referral, online marketing or via a URL you printed in your print collateral. The system will produce a graphical analysis of lead progress, based on the marketing analytics tools. It will make you understand the great valuable sources of visitors and you can optimize those sources that are not performing well.

The simplest way of closing the loop is by transforming your site into a central hub to all your marketing activities. Referral links, organic search, email marketing, social media marketing, paid search, and offline marketing campaigns should be tracked by your website. Whenever anyone visits your site, you can place a cookie on them and begin tracking their browsing activity.

Visitor Comes to Your Ste & Cookie Start Working

Once you drive traffic and realize the source of traffic, you have to find out the visitors browsing behavior. Such type of data intelligence will create a road map helping you optimize your site for quicker faster visitor to lead or also visitor to customer conversions. The toughest aspect of closed-loop reporting is to ensure that you are able to relate a visitor's 

browsing session with their given data once they fill up the form.

Convert Visitor into Lead by Filling and Submitting a Submission Form

To get the actual sale, the visitors you are receiving and sending quality prospects to the sales department, you must convert people into leads. This can be done by pushing coming traffic to the landing pages, making information exchange easy and get more data from the site visitors.

It is not sufficient to knowing from where your visitors are coming but you'll need to understand who they are. Such information is critical in closing the marketing loop along with associating closed customers to their initial source. This is done by directing visitors towards a landing page having submission form. This can earn you the contact information of your visitors adding to the data intelligence of your company.

Lead Converts to a Customer and Initial Source is Identified

Now in the last phase of closed loop marketing, it's time to identify how these visitors became customers? Evaluate those marketing channels that were helpful in driving the visitors? How can you optimize other sources that were ineffective? This marketing strategy enables you understand the activities and sources that drive in greatest and the least revenue.