As technology develops, how we sell products online changes and this is especially true in the IM arena. Early sales letters may have been primarily text, and these have become fancy graphic packages backed by expensive copywriters. A further development is the video sales letter and with every rising trend, it is not difficult to get left behind. Making things even harder is the increased public awareness of these tactics; this allows people to rapidly find out the true nature of a sales letter and click away from it. Luckily, there's another new sales strategy that's working really well to increase conversions these days - the "webinar", our subject here.

It's been long established that the first thing you have to do is get prospects to feel they know you and trust you. As all marketing niches become more and more jam-packed with people marketing products that fall far short of their promises, that crucial element of trust is harder and harder to obtain. The challenge is, how can those of us who take pride in providing sound products of real value be heard amidst all the dishonesty and junk? This is why webinars have become such a valuable tool for many internet marketers. A webinar is basically an invitation-only online seminar or presentation held by a product seller or one of their associates.

If you have experienced this already, it's possible that the webinar was a live presentation at a set time of the day. Usually, the host share tons of free information and access to different marketing tools, while building the participants' respect for him and his services. Several webinars have more than one individual sharing the presentation duties according to their individual skill levels and knowledge. It's common that towards the end of the webinar, an offer will be made to the attendees and the conversions can be highbecause by that time there should be enough evidence of the value being shown.

Scheduling a time for a webinar can be hard as you may be dealing with individuals from all over the world. For individuals who can't attend at the scheduled time, majority of presenters like to put a video replay of the event up online for viewing later. But then, because you'd really want that most people be present during the live event, it's common practice to offer something more, something special, to those who actually attend the live event. Indeed, the idea of making available replays of live events is new to the world of webinars, and would look like a great idea. Although these do not benefit from live interaction, you can have these set up to sell for you on a regular basis without the need for you to be there. In addition, recording your webinar for later viewing permits modifying or fixing any mistakes or glitches before more people view it.

Apparently, webinars are a fantastic new tool for most online marketers. Take the time to become familiar with the procedures and you'll be well on your way to increased conversions and sales.