So, you understand the importance of putting out marketing to find motivated sellers.
I guess you're tired of looking through countless Multiple Listing Service properties and not finding the truly great deals without looking at 100 properties or more.
It takes some investors years to make this discovery, so if you are relatively new to the business congratulations! So, the next question is whether to use someone else's pre-made marketing materials or to create your own.
Let us take a look at that question from a couple angles.
First, how much time would you spend writing your marketing materials? Writing a good marketing message could take a couple of days of research, writing and re-writing.
Let's say it takes 16 hours.
What is your time worth? Are you a $10 per hour person? That would be about $20,000 per year.
Are you a $100 per hour person? That would be about $200,000 per year income.
Do you want to earn more than that? As an aside, if you want to make $200,000 per year, you should only do tasks that pay $100 per hour or more for 40 hours per week.
So, let us assume you are a $100 per hour person.
If it took you 16 hours to write your own marketing, then that's $1,600 invested.
And how do we even know if your marketing is going to be effective? You need to spend money on doing market testing.
You need to send out letters or flyers or post cards or signs with your marketing messages on them and measure the results.
You can easily spend an extra $1,000 mailing a flyer or letter or postcards to test your marketing.
You've invested $2,600 in time and hard expenses in testing your message.
Could there be an easier, less expensive way? Yes, there are lots of investors that have proven to work, pre-written marketing packages.
For $600 to $1,000 (or more), you can get an entire course with marketing you can plug into that has been tested already.
When compared to taking the time to write it yourself and actually testing it, these courses are truly bargains.