When starting our new business venture, one of the most important things we forget is the professional image. Having a professional image lets your clients know that you are serious about your business, and that you are a professional. So what are some of the things that clients consider;
First the phone number. Having a business number is very important because this is usually the first contact a potential customer has with your business. When a potential client calls your phone, does it have call tones for the ringer, thats a big no-no, and your messaging is also important. The potential client want a traditional ring tone when calling a business, and professional messages that informs the client of your business name, hours of operation, and a standard message.
Business cards, letterhead, and envelopes. I know snail mail is almost obsolete with the advent of email, but a vast majority of business communications are still done by mail, or face to face meetings. So having a contact package that displays that you have taken your business image seriously say a lot, so getting a professional contact package created is well worth the cost.
Finally, the business web site. This is probably the most important of all the things that display that you are a professional, because the vast majority of potential customers find businesses they are going to use on the Internet. And, have a professional looking site is one of the things they look at, when making their decision. If you read the post on this site "Internet Marketing [http://excelsiorseo.com], Gone Are The Phonebooks," then you will understand the importance of a professionally done web site.
As you read this post, some will say "Well I'm an Internet business, why do I need the first two suggestions?" Well to answer that, as an online entrepreneur I attend a lot of conferences and seminars where I meet a lot of potential clients, investors, and potential business partners interested in future projects. And, the business card, brochure, and web address I give them has to say that they should team up with me or use my company to provide the services they need.
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