Search Engine Optimization or what is commonly known as SEO, is a very significant piece for most businesses in the modern age. It is usually part of their marketing strategies since proper care of on and off site SEO can really do great things for you, especially in your business.

There are a lot of SEO tools available but Google's SEOs are way better than any other tool. Before you invest a lot to improve the rank of your business' website, you should consider to your advantage that you use the FREE SEO tools from Google. It is a great approach to increase your exposure without investing a dime.

Let's take a brief overview of some of Google's popular SEO tools.

Google Analytics

It is by far the most used tool for SEO. It is highly recommended that every website owner installs a plug-in of it. It allows the administrator to see live statistics of your visitor's activity, on what page they are most staying, and on what page they are likely to visit again. You can also see from source your visitor came from. Through these statistics, you can apprehend which aspect you are best and what areas in your website that needs development.

If you are able to learn how to use Analytics properly then you can avoid investing tons of dollars just to have your site rank high in most search engines.

Google Adwords

One of the major parts of SEO is the keyword that is being used. If you don't know the right keyword to focus on, then your SEO campaign will surely be on a downfall. To avoid this, you should research for the most searched terms, words, or phrases that are related to what your website is offering. The most preferred ones are those terms that are considered high in generating traffic, but are of less importance in terms of competition.

Webmaster Tools

The Webmasters tool lets you know the process on which Google indexes the contents of your website. It will as well alert you via e-mail if there are issues that should be resolved with your contents. In addition, you'll be able to discover the words or phrases that are used in getting visitors or others call it as €traffic€ to your website. It will surely help you to get an idea on which key term to focus. Using both Webmasters and Adwords Keyword Tools will be of great benefit to you. This is the perfect combination if you want to increase your page rank in search engines.

If you know how to use the right SEO tools to increase your website's ranking, then it would just boil down to your will and effort especially that maintaining high page ranks is surely a tough job!