Marketing for an online business isn't really different from marketing for any business.
The key factors are the same.
Find leads, tell them about your outstanding product and viola...
you have a customer.
Oh if it were that easy.
However, in today's business world the opportunities through the internet are endless.
Invest in a top-notch, easy to navigate web site.
Be sure each click promptly takes your prospect to the page or section he is interested in visiting.
Make sure all information on your site is up to date and current.
Now write out your marketing plan.
It should contain the following information: 1.
The purpose of the marketing.
2.
Target prospect.
3.
Your niche.
4.
Your competitive benefits.
5.
Your identity.
6.
What tactics you'll use to carry out your marketing.
7.
Your marketing budget.
Basically you need three things for a good marketing plan: lots of information, creativity/imagination and initiative.
Next you need to get your website noticed.
You can create a "blog page" on your website for free at Blogspot and MSN Spaces or you can use a noted blogging service (Typepad, Blogger, Wordpress or LiveJournal.
) In any case this is your opportunity to interact with your potential clients.
Think of it as an interactive journal about your business.
Start the blog with information about your product/service and what advantages you have over your competition.
Your personality and communication skills will be out there for anyone to read so be sure to come across genuine.
Online advertising is another vital part of your online marketing.
Research sites that are complimentary to your product/service.
As with traditional ads, you will want something eye-catching, that asks a question or makes a promise.
After clicking on this ad the prospect will be taken directly to your website where he will see everything about your business.
Incorporate a form on your site for visitors to fill out including an email address.
Don't sit on this valuable information! With this information you will begin the most important part of building relationships with your prospects/clients.
Always ask permission to send information via email and include a thank you for visiting your site.
Also invite your visitor to sign up for your e-newsletter.
(The newsletter will give more in depth information about your product/service, updates, your customer service policy, etc.
) In return it will give you the opportunity to learn about the specific interests of your visitors and initiate the business to customer relationship before the lead goes cold.
Today's online businesses are surfed on a daily basis.
However, it's up to you to catch their eye and keep them coming back.
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