Google Adwords ad copy is both hard and easy, and it really all depends on where you're coming from - your current knowledge base. Knowing what elements comprise effective ad copy, plus some tricks that you can learn, will take you far with your Adwords adventure. Given below are a few AdWords copy writing tips that you can use right away to see results.
If you're not familiar with split testing, then you need to know that doing it will determine your success, or lack of it. Your campaign's success depends on how effectively you can test and make any necessary changes that will fetch you a better ROI.
As you do test and make improvements and gains, don't stop there and keep trying to get higher conversion rates.
You can discover so much about your writing and your market by simple split testing. Split testing needs to be carefully done, and so do not rush into it or getting crazy. Test one element then move on the other and so on. It's extremely important that you only test one thing at a time with your ad copy. So you want to let it run for at least five hundred impressions and ideally, more.
It's pretty mechanical because once you are finished testing, then simply pick something else to test. Yes, this does take some time, but you can eventually test all components of your ad. Of course you are interested in your CTR when you test so you know what your conversion rate is. At this point, since we're talking about your ad, all is determined by the ad copy and that's pretty much it. The next conversion rate will be that of your landing page, but they have to get there to convert or not. But don't get overwhelmed by it all; it is just a series of steps that need to be executed.
Asking the reader a very pointed question can have incredible results if you ask the right question and in the right way. Have you ever asked anyone a question because you wanted to make a point, or irritate them, or make them more curious? Of course you have. You have limited space to play with in PPC, so be very clear and to the point, no matter what you write.
If you're not sure if these ad copywritng tips will help you, we understand; so then the thing to do is test them in your campaigns, today. You can realize spectacular results if you continue to make yourself smarter about writing effective ad copy.
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