Lighting

• Striking lighting ensures that people walking by notice your business.Maria Teijeiro/Digital Vision/Getty Images
  
  Lighting is a critical part of your business front design. Incorporate both practical and decorative lighting. You could have your sign illuminated so that people see it at night. You could also keep your window display illuminated after hours to attract window-shopping customers. Decorative details like lanterns at the doorway or chandeliers in your window display look elegant and homey, and encourage customers to feel comfortable and spend time in your business.
  
  

Signs

• Signs advertise your store to passersby.Jupiterimages/Photos.com/Getty Images
  
  Signs can be both decorative and informative. Your business front should have a minimum of three signs. A small sign should appear on the front door and provide details like hours of operation, store name and the store phone number and website. A large illuminated sign should appear on your storefront. A third sign should sit outside your storefront or hang above the doorway. It should be double-sided so it can be read by potential customers walking in both directions.
  
  

Window Dispaly

• Window displays draw a person's attention to your business.Siri Stafford/Digital Vision/Getty Images
  
  Window displays draw customers into your store. Make sure your window displays are professional, seasonal, creative and well lit. Appeal to your customer; if you sell women's clothing, bring out your best pieces and use bright lighting. Even if you don't sell merchandise, you can still decorate your storefront seasonally or for holidays. Also, post any good reviews, articles, menus or licenses on your front window.
  
  

Welcoming Decorations

• Welcome customers into your business with homey touches.Jupiterimages/Brand X Pictures/Getty Images
  
  For an inviting and warm feeling, add residential details to your business front. Purchase a customized welcome mat with your store's name imprinted on it. Buy flowers every few days and keep them in vases by the front door. Purchase potted plants and put them outside in warmer weather. Have an aromatherapy candle burning to welcome customers with a calming scent. These details remind people of home and make them relaxed and happy.