Finding a design to represent your action sports brand can be challenging to say the least! Your company's branding is an image that people will identify with your company, and especially in the sports world, it is important that it is something that is both memorable and eye-catching.
Think about some of the most popular logos in the sporting world, Nike and Adidas.
Both companies have very simple yet memorable logos.
Through constant imagery and promotion, these companies were able to brand these images into the world.
After all, you can't look at that swish and not think of Nike.
When looking for a firm to represent your action sports brand, I suggest considering a few factors: 1) What type of experience does the company bring to the table? What past design work have they accomplished? Who have they worked with? What types of results have they achieved? After all, this is your image we are talking about here! 2) Has the company done this type of work before? Sure, they may have worked with designs in the sports field before, but have they ever done things specific to action sports? As you know, this market is a bit different and may require a different approach.
3) How long will it take? Some companies are great visionaries but terrible at follow-through.
Make sure you gain a clear understanding of the time it would take for the vision to become a reality.
4) How much will it cost? Seeing your vision through can be expensive, and you need to understand what you will be paying for.
Make sure you understand exactly where the costs would be, and what type of work and commitment would be entailed.
5) How much involvement will you have? Some designers may be very skilled, but terrible at communicating and working with others.
You do not want to develop an image that is 100% the product of the designer, but to have a shared vision.
Action sports design requires finesse and care to get your brand the attention it deserves.
This is certainly not an area you will want to cut corners on, some say image is everything.
Be sure to keep these things in mind when choosing an action sports designer.