Blogging is the new wave that is helping individuals or organizations share their news and views to a wider audience with minimal costs.
With the growth of the internet there are innumerable websites offering blogging sites that have come up.
These sites provide free hosting services.
So, if you have thoughts to share with the world, there is no better time than now.
While the blogging sites offer free services, the marketing of the blogs becomes a challenge considering the sites that offer these services.
Therefore it is essential to find out which service is the most suitable to us based on the area of interest and then use their services.
For example there is no point in blogging on photography on a blogging website which discusses personal financial topics.
So make sure that you operate with only those blogging sites that cater to your niche market.
It is for this reason that Blog directories were established.
This could well mean that you may have to pay subscriptions to get your blogs uploaded.
Considering the benefits that your blog will reach the targeted audience which in turn get you the visits it is worth spending those additional dollars.
One other aspect to be tracked is whether your blogs have been approved by the respective directories.
If you get them fine, but if you consistently don't get approved you may need to do the required analysis to find out the reasons behind them and take corrective action.
Another marketing feature that is commonly used is the RSS feeds.
RSS means Rich Site Summary and is a format for regularly delivering changing web content.
Readers who like the website will subscribe to these RSS feeds and this way you can ensure that the targeted audience is able to get your feeds.
There are also third party tools that enable generate RSS feeds for your blog also available and these could be used as well.
In summary it is essential that you define your target audience, join the right site or blog directory and provide for RSS feed generation and this should enable you to reach your required target audience.