In order to build that monster email list, you need to have a squeeze page that entices people, without a doubt, to optin to your list.
You might be wondering how to create such a perfect landing page.
In reality the formula is rather simple.
Think for a moment what characteristics of a landing page makes you want to join somebodies email list, who is just trying to get you on a list and not sell you something right out of the gate..
Here are the 6 simple items to include on your squeeze page to boost optins when you are not trying to sell something:

1. Your opening line on your landing page should be friendly and welcome them to your site.
   If you drove the reader from an article or PDF document, you might consider continuing the conversation from the article to the web page.
   This will catch their eye and their thought process will not be broken which increases the probability that they might fill out your optin form.
   
2. Make a quick comment that because they are reading your article and clicked your link,you are offering a free gift that is only available to your readers.
   
3. Include a picture of yourself so your readers can see who you are.
   This is very powerful as you are humanizing yourself.
   
4. Place your optin forms: one above your picture and another one below your picture.
   This will help increase the chance they will join your list as they won't have to scroll back up on the page to find the form.
   
5. Make a friendly comment to your reader.
   Tell them something about yourself and what you are doing.
   This makes you look more like a real person rather than some want to-be internet marketer.
   
6. Sum up the contents of your page at the bottom and thank the person for stopping by.
   You might even consider testing a third optin form at the very bottom of your page.
   

In my opinion, this is email list building gold! Having a warm, inviting and friendly squeeze page is the way to go when you are trying to build your email list.