There's no doubt about it, the prebiotics market is set to explode, and eventually overtake the over-hyped and ineffective probiotics. Discover why here.

The prebiotics market

According to researchers Frost and Sullivan, "The US market for prebiotic ingredients is forecast to double in the next five years to more than $220m."

The global probiotics market is estimated to reach US$ 31.2 billion in 2014 growing at a CAGR of 11.7% from 2009 to 2014.

Consumers are gradually becoming aware of the tremendous advantages of prebiotics for not only digestive health but overall health too and a reduction in colon and rectal cancers.

Probiotics are expensive to produce and buy and the nobody really knows how much beneficial bacteria to add and the results of the majority of studies shows no evidence that they work.

In fact, the makers of these probiotic foods are facing multiple lawsuits for false advertizing and have had around 200 ads already banned for lack of evidence to back up their wild claims.

Prebiotics on the other hand are found naturally in foods like raw honey, raw oats, raw garlic, kiwifruit and many more besides.

Kiwifruit are one of the best examples of the choices available in the prebiotics market for supplements today, containing plenty of soluble fiber, enzymes, prebiotics and phenolics.

Fiber is what is lacking in most people's diet as processed and fast food becomes the norm. Although this is extremely beneficial and the main reason most consumers associate prebiotics with healthy living, there are many other benefits too.

The enzymes present in the prebiotic kiwis help to speed up the digestion of the food, by two or three times in most cases so it's not left to rot in your gut and cause problems later on.

The phenolics work far better than the probiotics as they are able to increase the good bacteria and decrease the bad ones naturally and effectively, restoring the balance to your digestive system.

You can get benefits like regular and easier bowel movements, less bloating, less gas, less toxic waste in the colon, reduced chance of colon, bowel and rectal cancers and many more.

You may also experience more energy, clearer skin and a stronger immune system as your digestive tract is your core and holds over 80% of your immune system.

As you can see, the prebiotics market is set to explode, so why not get in now and look to increase your intake of prebiotics like kiwifruit or take a quality kiwi-based supplement instead and reap the maximum health benefits now and in the future too.

Take a moment to visit my site now at [http://optimal-digestion-health.com] and discover the latest supplements I recommend.