The mistake many make when starting up a home based jewelry business with their beading hobby is to forget the marketing aspect.
Without well thought out marketing strategies, you will not be successful.
Some people are natural marketeers.
They love going to parties, social gatherings, talking, being the center of attraction and can be very enthusiastic about selling their ideas or products.
People who are creative and spend many hours producing beautiful jewelry rarely have such selling talents.
On the contrary, creative people are often more introverted.
There are many ways to market the jewelry, but in the beginning one of the most effective ways will be direct selling.
Consequently, you will have to make the effort of going to social events at least once a week.
Ideally, you will need to wear your own jewelry in such a way that it catches attention.
This will make it easy for you to communicate that you design and produce jewelry.
You could also get friends, or members of the family, who are particularly good at communicating and have a flair for fashion to wear your jewelry and distribute your cards.
It would also be important to practice what marketeers call an elevator pitch.
These are the first few sentences you express about what you do.
It is good to mention what type of jewelry you make, but even more so, to express what the benefits are that your prospective clients will experience through wearing your jewelry.
This really needs some practice, since many of us are not accustomed to talking effectively about what we do and how our work can enrich the lives of others.
If you do not sound convincing and enthusiastic when getting this message out, it will be unlikely that your listeners will express real interest.
The more you practice, the easier it will be for you to let people know what you do in such a way that they will be curious to know more.
It is most important to join a forum or group of other jewelry makers.
You will find many will have similar marketing problems and you will get lots of ideas and support for improving your own marketing tactics.
Eventually, as you continue to develop, you can get more involved in other forms of marketing to ensure that your home based jewelry business will grow.
This process not only ensures the growth of your business, but you will find yourself developing and expanding your own personality most positively as well.