YouTube SEO is a strategy that ensures that your videos are optimized for high search engine rankings.
In this article we will go over the basic steps for YouTube SEO in order to show you how to rank YouTube videos on Google.
At the end of the article a very powerful monetization method for your videos will be revealed.
1.
YouTube Keyword Research - The first part of ranking your video is to decide which keyword to target.
Use the free Google Keyword Tool to help with suggestions on good phrases to go for.
When you have picked your keyword, make sure you put that phrase within the video title, tags, and description.
Also with the description make the effort to write a good 300 word piece of text that naturally integrates in your keywords.
2.
Social Triggers - A very powerful aspect of YouTube SEO that helps rank your videos on Google is that of social triggers.
The more likes, views and comments that a video has then the better chance it has of getting more exposure from both the internal YouTube search engine and the Google search engine.
So comment and like on other peoples videos in your niche and encourage them to do the same for you.
3.
Video Backlinks - Many people do not realise this, but you can backlink videos just like you would perform link building for normal website.
The best way to go about sending backlinks to your YouTube URL is to simply hyperlink relevant keywords as a link when you are publishing new articles and blog posts that are based around the same sort of topics as your video content.
Get a mix of backlinks from web 2.
0 sites, press releases, other videos, blogs and articles for maximum YouTube SEO effectiveness.
4.
Embed YouTube Videos - I am not sure if there is evidence to back-up this claim, but I get the strong impression that the more web pages that your video is embedded into that the higher your video will rank in Google.
So when you are publishing new content to your blog, embed a few relevant videos into it at the same time for those bonus backlinks and SEO effectiveness.
Also, lookout for press release distribution services such as Emailwire and Sbwire that will enable you to embed your YouTube videos in the content.
These press releases are then syndicated across lots of major online platforms for additional exposure and embeds.
To really take your video marketing to the next level, look to appear on camera in person (or do screencapture videos with audio) to really build trust and relationships with your viewers.
That way you really stand out from the rest of the crowd and it puts you in a great position to sell some very lucrative products online.