Here's how you can use content creation on your blog, promote it using social media marketing, as a free strategy to build leads to grow your direct sales business online.
It's my #1 go-to strategy as well as other successful online marketers' favorite way of generating leads.
By optimizing title posts and content that are keyword-rich in my target market, it has consistently delivered traffic and converted visitors into hundreds of leads.
Which makes me wonder...
why aren't more direct sales consultants using content marketing to grow their business online? I'm partially biased because creating fresh content is working brilliantly for Marketing Direct Sales.
If you think about it- content is what makes the internet what it is.
People go online to find content to learn something new, research before they buy, find business opportunities to start...
it's where people go to find information.
This is evidenced in my family and probably yours too...
We look up restaurants and read reviews on Yelp.
We order pizza online and have it delivered without having to talk to a live person.
I read book reviews on Amazon before I buy.
I can list more examples on how I use the internet to find content to serve my needs but you get the point.
An optimized, content-rich blog or website is what drives traffic to your business.
It's the first step in your sales funnel.
Traffic is the first point of contact before a visitor turns into a lead.
But a visitor isn't going to opt-in and subscribe to your email list if the content is irrelevant.
This is why content alone isn't enough but optimized content combined with social media marketing are proven formulas in boosting traffic to your site.
Leads are built on targeted traffic.
Without traffic, there are no leads, and no leads = no business.
If you're in direct sales and think you don't need a content marketing strategy, you might want to re-think.
The latest news on Google's official blog is the impact social search results have on how relevant your brand is online.
What does this mean to you? In the past, social search results from your network showed up on the bottom of Google.
Now, it's mixed in through out the search results based on relevance.
This means the search results could be moved to the top or in the middle.
This is great news for small business owners and direct sales consultants.
With an optimized content-rich blog focusing on your niche market, your site can skyrock to the top of search engines.
This is possible if your site's content is geared to a specific group of people you're trying to reach (target market).
The keys to your success: Focus on creating content for your target market.
I know "target market" gets thrown around online but some people have no idea to whom they're trying to reach.
"In the new world of content marketing online, focus is vital.
That's true both in terms of defining a niche and making sure that your website reflects that niche".
(contentmarketingtoday.
com) The point I'm hoping to drive home for you is that it's an exciting time to get online, create optimized content, leverage social media and web 2.
0 marketing, to build massive leads to grow your business.
Those of you that are already creating content on your blogs know the many benefits and probably can't imagine not having a blog to build your business (like I do).
But for those that haven't...
what are you waiting for? **If you need help with content creation to grow your business online, I invite you to visit my site and sign up for your free 10-Part Mini Course and start generating leads the right way.